Features for New Users

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PreferencePro’s exclusive features are designed to support professional wine marketers just starting out or mastering the art of automated wine marketing.

Here are just some of the industry-leading features new users will appreciate in PreferencePro™:

Automated Set-up

Whether you’re creating your first email marketing system or switching from another platform, PreferencePro’s Automated System Set-up streamlines the process with expert assistance and a step-by-step checklist to get you up and running as quickly as possible.

Composer Authoring System

PreferencePro’s unique Composer authoring system speeds the creation of professionally designed marketing messages. An easy-to-use drag-and-drop interface produces desktop and mobile layouts automatically, while dynamic content allows you to personalize you messages for maximum impact.


Too busy to build your marketing list the way you’d like? Let PreferencePro™ do it for you with Auto-Sync list building. Compatible with any POS, PreferencePro’s synchronization process works in real time to update your email list whenever a customer purchases your products, edits their profile or abandons their cart.

16 Pre-Built Wine Sales Templates

Optimized specifically for wine sales, PreferencePro’s pre-built wine sales templates save time and provide inspiration for meaningful engagement at every step of the customer lifecyle. These professionally designed email templates are easy to customize and save for future use.

Fully Automated Operation

For wine marketers who are tight on time, PreferencePro™ can be completely self-running, automatically building a marketing list and generating personalized sales messages with no intervention required. In this way, PreferencePro helps grow your business without growing your workload.

Video Training Library

New users of PreferencePro can quickly learn the best practices for achieving your goals with our video training library. From campaign planning, to designing messages and reviewing results, our support videos are ready to help you get the most out of PreferencePro™.

Automated Reporting

Busy wine marketers can benefit from PreferencePro’s built-in management reports, but who has the time to generate them? With PreferencePro’s scheduled analytics, your favorite performance reports will be generated and delivered automatically on a schedule that works for you and your team.

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