This informative collection of wine marketing articles, "how-to" guides and research results was created for wine industry professionals interested in improving sales and marketing performance.

Much of our exclusive content requires registration to access.

Registration is FREE for qualified wine industry professionals. CLICK HERE to register now.

Our library includes:

COMPLIANCE RESOURCES FOR ONLINE WINE MERCHANTS (Open Access)

• Website Accessibility & ADA Compliance
• Credit Card Security & PCI Compliance
• CAN-SPAM & Email Compliance
• Age Collection & Verification
• Shipping Restrictions & Reporting Requirements

VINQUEST™ 2007 RESEARCH HIGHLIGHTS (Requires Registration)

• Total U.S. Consumer Direct Wine Sales -- 2006
• U.S. Consumer Direct Wine Sales Mix -- 2006
• Average Consumer Direct Sales/Winery -- 2006
• U.S. Consumer Direct Segment Growth -- 2006
• Barriers to Consumer Direct Wine Sales -- 2006

VINTERACTIVE WINE MARKETING DOWLOADS (Requires Registration)

• Buyer's Guide to Winery Ecommerce
• VinQuest 2005 Consumer Direct Wine Sale Trends
• Sample Direct Marketing Creative Brief
• Sample Email Marketing Planning Calendar
• Sample Preference-Based Email Sign-up Form

VINTERACTIVE WINE MARKETING ARTICLES (Requires Registration)

• Time to Get Past the Blast -- Preference-Based Marketing
• Turning Tasting Room Visitors into Lifetime Customers
• Back to Basics -- Building Your Email List
• Writing Effective Copy for Email Marketing
• Integrating Email with Your Marketing Mix
• Always Best to Try a Test -- Testing to Maximize Results
• Timing Email Marketing for Maximum Success
• Profiting from Your Email Conversion Data
• Giving Thanks to Customers & Prospects