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FOR IMMEDIATE RELEASE
Leading Winery Software Developers Announce Integrated
Solution for POS, Wine Club, eCommerce & Website Management
Makers of popular SecureWineShop
& VinNOW software collaborate to produce integrated solution for managing
winery sales and customer relationships both online & offline. Innovative new approach increases wine sales
and customer satisfaction while lowering winery costs.
Windsor, CA
(PRWEB) October 9, 2007 - Winery
software developer VinterActive LLC today announced its flagship SecureWineShop™
winery ecommerce system is now available as a completely integrated extension
for the popular VinNOW® wine club & winery POS software produced
by Update Software USA.
This solution is one of the first ever to bridge the gap between
tasting room operations, wine club, secure ecommerce and website management. With over 150 combined winery clients, this
collaboration between leading software developers is poised to make an
immediate impact in a rapidly evolving wine industry.
"With internet orders increasing and wine club members
demanding online access to their accounts, our winery customers were asking for
an integrated solution," according to Ted
Starr, Founder & CEO of Update Software.
"VinNOW works with SecureWineShop by automatically synchronizing
customer, product and order data between the two systems. The online store is
controlled from VinNOW with simple drop-down menus. This solution makes it
easier than ever for wineries to grow their online sales and for customers to
interact with wineries."
"Integrating with VinNOW gives our winery clients a powerful
competitive advantage," according to Bryan St. Amant, Founder & CEO of
VinterActive. "Our research shows wine
club members prefer to shop online and will purchase 2-3 times more if they can
visit a secure online store and automatically receive their wine club
benefits. The VinNOW/SecureWineShop
integration can make this happen."
Current users of VinNOW software can add SecureWineShop to
their existing website or create an entirely new winery website featuring
SecureWineShop by contacting VinterActive at 888-583-WINE or visiting www.vinteractive.com. For more information about VinNOW winery POS
and wine club management software, please visit www.vinnow.com.
About VinterActive
LLC
Founded in 2001, VinterActive LLC is a leader in the
research and practice of consumer direct wine marketing. VinterActive research is used by wineries, wine
industry analysts and policy makers seeking useful insight into consumer
behavior, customer preferences and best practices. VinterActive's proprietary wine marketing, winery ecommerce and website management
techniques have proven effective for both large and small wineries seeking to
maximize their share of the rapidly growing consumer direct sales channel. The company website is located at www.vinteractive.com.
About Update Software
USA
Update Software USA,
creators of VinNOW, was founded in 1993 by Ted
and Deanna Starr, the owners of Milano Family Winery in Hopland, CA. Serving wineries of all sizes across the U.S. with proven POS and club management
software, Update Software USA
is one of the pioneering software developers in the U.S. wine industry. The company's website is located at www.vinnow.com.
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For more information, contact:
VinterActive LLC
9940 Starr Road
- Suite #130
Windsor,
CA 95492
707-836-7295
www.vinteractive.com
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