Our latest consumer research is the VinterActive 2007 Wine Gift Preference Report. Highlights from this study of over 1000 likely wine gift buyers include:

• Top 5 wine gift preferences in 2007:
  • 2 bottle gift sets
  • Highly rated wines
  • 1 bottle gift sets
  • Gift baskets w/food & wine
  • 3 bottle gift sets
    
    
• Most popular wine gift price range in 2007: Under $50
• Most lucrative wine gift price range in 2007: $50 to $75
• Buyers preferring to purchase via internet/online store: 84%
• Buyers considering wine gifts to friends or family in 2007: 77%
• Buyers considering wine gifts to business associates in 2007: 35%
• Fastest growing segments in 2007: highly rated wines, rare/library wines, and wine gifts priced $75 to $100.

Other areas examined by the study include consumer preference for customized wine gifts, different methods of purchase, and gift options such as personalized notes, gift wrapping and express delivery.

Detailed analysis identifies the unique product and price preferences of separate consumer segments including business gift buyers, gift basket buyers, $100+ gift buyers, under $50 gift buyers, men vs. women, and younger vs. older wine consumers.

The complete 33-page research report is now available for sale in our secure online store.