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VinQuest Industry Research

vinquest_2009_summary_cover_250x326.jpg Each year VinterActive LLC works with leading wineries and winery associations across the country to produce the VinQuest™ U.S. Consumer Direct Wine Sales Report.

VinQuest™ was the wine industry's first research project to measure total sales, trends, and best practices for tasting room, wine club, internet and other direct sales channels at U.S. wineries.

Now in its fifth consecutive year, VinQuest™ has become the industry's largest and most widely used source of U.S. consumer direct wine sales data.

Summary results are provided free of charge to wine industry participants and a complete 70 page research report is available to purchase in our secure online store for $1595.

Highlights from VinQuest™ 2009 include:

  • Total direct sales by U.S. wineries in 2008: $3 Billion
  • Overall direct sales growth in 2008: 7%
  • Tasting room sales decline in 2008: -1%
  • Wine club sales growth in 2008: 28%
  • Online wine sales growth in 2008: 26%
  • Mail order sales growth in 2008: 24%
  • Phone order sales growth in 2008: 3%
  • Event sales decline in 2008: -11%
  • U.S. wineries projecting consumer direct as their fastest growing sales channel in 2009: 59%

 

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