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VinQuest Industry Research

vinquest_2008_summary_report_250x324.jpg Each year VinterActive LLC works with leading wineries and winery associations across the country to produce the VinQuest™ U.S. Consumer Direct Wine Sales Report.

VinQuest™ was the wine industry's first research project to measure total sales, trends, and best practices for tasting room, wine club, internet and other direct sales channels at U.S. wineries.

Today, VinQuest™ has become the industry's largest and most widely used source of U.S. consumer direct wine sales data.

Summary results are provided free of charge to wine industry participants and a complete 70 page research report is available to purchase in our secure online store for $1595.

Highlights from VinQuest™ 2008 include:

  • Total direct sales by U.S. wineries in 2007: $2.8 Billion
  • Average year-over-year change in consumer direct sales at established wineries: down 2%
  • 2007 tasting room sales at U.S. wineries: $1.6 Billion – up 29%
  • 2007 event-driven sales at U.S. wineries: $132 Million – up 32%
  • 2007 online sales at U.S. wineries: $202 Million – up 3%
  • 2007 wine club sales at U.S. wineries: $574 Million – down 4%
  • Top barriers to consumer direct wine sales in 2006: compliance with shipping regulations & reduced visitor traffic

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