Each year VinterActive LLC works with hundreds of leading wineries and winery associations across the country to produce the VinQuest™ U.S. Consumer Direct Wine Sales Report.

VinQuest™ was the wine industry's first research project to measure total sales, trends, and best practices for tasting room, wine club, internet and other direct sales channels at U.S. wineries.

Now in its sixth consecutive year, VinQuest™ has produced the industry's largest and most widely used source of U.S. consumer direct wine sales data. This year for the first time, VinQuest takes an in-depth look at winery use of social networking sites including Facebook, Twitter and YouTube.

Summary results are provided free of charge to wine industry participants and a complete 73-page research report is available to purchase in our secure online store for $1595.

Highlights from VinQuest™ 2010 include:

• Total direct sales by U.S. wineries in 2009: $3 Billion
• Overall direct sales growth in 2009: 3%
• Tasting room sales growth in 2009: 2%
• Wine club sales decline in 2009: -5%
• Online wine sales growth in 2009: 29%
• Mail order sales decline in 2009: -14%
• Phone order sales growth in 2009: 16%
• Event sales growth in 2009: 8%
• U.S. wineries projecting consumer direct as their fastest growing sales channel in 2010: 63%