Many ecommerce packages take a "build it and they will come" approach to online wine marketing. But savvy sales managers know that 80% or more of their online sales will come from targeted marketing campaigns.

That's why SecureWineShop™ offers VinterActive's unique PreferencePro™ email marketing engine -- the only wine marketing solution to target sales campaigns based on customer preferences -- increasing customer response and retention by 300%-500% over standard marketing techniques.

Other powerful wine marketing features built-in to SecureWineShop™ include:

• Look & feel integrated with winery website
• Flexible product display and store layout
• Editable featured products & storefront messaging
• Unlimited coupons for free shipping, % off and $ off
• Storewide discount levels for retail & wine club members
• Discounts by purchase quantity, customer & product type
• Editable customer notification screens
• Editable product ratings & reviews
• "Remember me" option & personal greetings for returning customers
• Search-engine friendly product catalog pages
• Sales conversion & customer referral reports