Exclusive Features of PreferencePro™

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PreferencePro’s powerful combination of sophisticated email marketing and professional wine sales tools is designed to maximize the benefits you’ll achieve with automated marketing.

Here are just some of the industry-leading features you’ll experience only in PreferencePro™:

Composer Authoring System

PreferencePro’s unique Composer authoring system speeds the creation of professionally designed marketing messages. An easy-to-use drag-and-drop interface produces desktop and mobile layouts automatically, while dynamic content allows you to personalize you messages for maximum impact.

Multi-Step Automated Conversations

Profit from a new level of personalized messaging with multi-step automated conversations. Instead of manually sending each message in your customer dialog, PreferencePro’s built-in conversation generator uses computer logic linked with consumer behavior to form a completely personalized brand experience.


PreferencePro™ can work with any winery POS courtesy of our exclusive REST Application Programming Interface (API). Valued by developers for its lightweight modern design, this API enables real-time two-way integration between PreferencePro and any point-of-sales system.

16 Pre-Built Wine Sales Templates

Optimized specifically for wine sales, PreferencePro’s pre-built wine sales templates save time and provide inspiration for meaningful engagement at every step of the customer lifecyle. These professionally designed email templates are easy to customize and save for future use.

7 Pre-Built Conversations

New prospects, new wine club members and existing fans all benefit from PreferencePro’s built-in sales conversations. From a new customer welcome series, to abandoned cart reminders, and birthday greetings, these personalized conversations save time and treat your best customers to a personalized experience.

Automated A/B Testing

“To do your best, try a test” has been valuable advice for generations of email marketers. Now, PreferencePro’s automated A/B testing makes it easier than ever to test message timing, creative and subject lines, then compare results and automatically send the winning message to your entire list.

Scheduled Analytics

Savvy email marketers constantly measure their results and learn from experience. That’s why PreferencePro makes it easy to customize your performance reports and generate the metrics you need to maximize results. With scheduled analytics, you’ll have all the data you need, delivered exactly when you need it, automatically.

Customizable Email Hygiene

Wineries don’t have the same needs as florists, coffee shops or generic retailers, so why do most email marketing systems insist on rigid rules that can unsubscribe a winery’s best customers? PreferencePro offers wineries the ability to customize subscription rules and bounce handling to suit your unique needs.

Customized Email Branding

Your reputation as an email marketer drives your sales success. That’s why PreferencePro’s full-service email set-up includes SPF and DKIM authentication, branded links, Google verification and a Yahoo feedback loop. Backed by a team of deliverability engineers, PreferencePro goes the extra mile to deliver your messages.

AI-Driven Delivery Schedules

If your customers live across the country, why do most email marketing systems deliver your messages all at the same time? It makes no sense to us, so PreferencePro uses artificial intelligence to optimize delivery based on local time-zones or customer behavior. That makes dollars and sense!

Customer Preference Center

Perfect for wineries offering multiple products and customer touch-points, PreferencePro’s exclusive Customer Preference Center empowers your customers with the ability to control the frequency of your marketing messages, product preferences, and which of your news feeds they want to follow.

Expert Support Included

Retail email marketing systems offer no specific features for wineries, and most winery software doesn’t even pretend to offer professional-quality email marketing. We’re experts in both. If you’re serious about profiting from automated wine marketing, only VinterActive can provide all the tools and know-how needed to achieve your goals.

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