Automated Wine Marketing


VinterActive pioneered the use of preference-based email marketing in the wine industry over a decade ago -- boosting sales 300% to 500% for many of the world’s largest wineries.

Now our PreferencePro™ winery email marketing system makes it easier than ever for wineries of every size to maximize sales with automated list building, professionally built wine sales templates and automated conversations designed for every stage of the customer lifecycle.

Powered by Listrak™, PreferencePro is mobile-optimized with superior personalization, better management tools and significantly higher deliverability than off-the-shelf solutions.

PreferencePro’s intuitive drag-and-drop editor makes it easy to author professionally designed email messages that look great on any type of device.

Advanced capabilities like A/B testing, AI-driven subject lines, micro-personalization, and externally triggered messages will help you achieve world-class results with your email marketing campaigns.

Call VinterActive today to discuss your wine marketing needs and learn how PreferencePro™ can boost your consumer direct wine sales.


+ Powered by Listrak™
+ Mobile-optimized for smartphones, tablets and desktop displays
+ Micro-personalization for customer segmentation and one-to-one marketing
+ Automated conversations
+ Performance dashboard for campaign results, list health & historical trends
+ AI-fueled subject line generation & testing
+ Facebook/Google/Twitter integration
+ Higher deliverability than retail systems
+ Includes support by wine industry email experts

New subscriber
+ New retail customer
+ New wine club member
+ New wine release
+ Private flash sale
+ Discounted shipping
+ End-of-vintage sales
+ Winery newsletter
+ Customer birthday
+ Customer anniversary
+ Abandoned cart
+ Customer re-engagement

Starting from
$49 per month


You’re in good company…

Many of the world’s most successful consumer-direct brands rely on the same world-class technology used in PreferencePro: