Reboot your DTC marketing game with fresh news, tips and best practices for selling wine online
In a recent Harvard Business School study of small marketing teams within Procter & Gamble, researchers found that collaboration with GenAI made one-person teams more productive than two-person teams that did not collaborate with AI.
The implication for small wine brands is that they can out-innovate much larger brands.
Armed with new AI-powered wine marketing tools, a growing appreciation of consumers who value inclusion/diversity over exclusion/tradition, and motivated by self-preservation, now's the time for wine marketers to prove their worth by stepping up when an entire industry is counting on us to deliver results.
For today’s wine merchants, consumer demand for mobile commerce coupled with 98% open rates and the 14% click-thru rates reported by SMS wine marketers have created the perfect environment for maximizing holiday wine sales.
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