Reboot your DTC marketing game with fresh news, tips and best practices for selling wine online
If a rising tide lifts all boats, what happens when the tide goes out?
For more than a generation, DTC wine marketers enjoyed the luxury of managing their craft buoyed by a rising tide of consumer spending.
Today, we’re faced with a different reality that we’re all grappling with. No one knows all the answers, but all wine marketers are feeling the same pressure: DO MORE WITH LESS.
When I first encountered a Progressive Web App, I instantly realized this affordable technology, combined with personalized consumer messaging, could provide even the smallest wineries many of the same benefits currently enjoyed by the world’s most successful brands.
In a recent Harvard Business School study of small marketing teams within Procter & Gamble, researchers found that collaboration with GenAI made one-person teams more productive than two-person teams that did not collaborate with AI.
The implication for small wine brands is that they can out-innovate much larger brands.
Armed with new AI-powered wine marketing tools, a growing appreciation of consumers who value inclusion/diversity over exclusion/tradition, and motivated by self-preservation, now's the time for wine marketers to prove their worth by stepping up when an entire industry is counting on us to deliver results.
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