Let’s not beat around the bush…
Direct-to-consumer (DTC) wine sales are down, and fewer wine country visitors fill our tasting rooms. So, this holiday season, all eyes are on wine club sales.
But you already know there’s a problem.
Many of your best customers complain that they “never see your emails.” And the growing costs and complexity of SMS can overwhelm any wine marketing team.
So how can you win this game?
Your Secret Weapon: A Custom Wine Club App
Email still matters. It’s great for long-form content, images, or receipts. But between spam filters and overcrowded inboxes, you’re lucky if 50% of your club members see your pick-up reminders, deadlines for customizing shipments, or special holiday sales offers.
And even if you text your club members, many of your best customers won’t opt in.
That’s why leading brands turned to branded mobile apps over a decade ago. Chances are, you have one of their apps on your phone now.
For companies like Sephora, Starbucks, Target, and Amazon, the superior customer engagement and incremental sales generated by mobile apps made them worth every penny they paid for them.
Sephora: App users spend 2x more than non-app users; drives 50%+ of digital sales
Starbucks: App users visit 2x more often; mobile orders = ~25% of U.S. transactions
Target: App users engage with promotions and loyalty features 3x more often
Amazon: Over 70% of customers use the mobile app; app users convert at higher rates
But with development costs averaging $100-$200K to build a mobile app, wine club apps were out of the question for most wineries, until now.
Mobile apps delight loyal customers with instant access to perks — leading to more engagement & sales
myWineClubApp™ - Custom Wine Club Apps starting @ $99/mo
For decades, I’ve made it my business to discover affordable marketing technologies that can help my friends and neighbors in the wine industry.
First, it was email, then ecommerce, mobile websites, social media, and SMS. But, like most DTC marketers I know, I’ve always wished small brands could afford their own mobile apps.
Apparently, some wishes come true!
When I first encountered a Progressive Web App, I instantly realized this affordable technology, combined with personalized consumer messaging, could provide even the smallest wineries many of the same benefits currently enjoyed by the world’s most successful brands.
That’s when I got to work building myWineClubApp™.
A Simple Solution to a Real Problem
Q: How can wine club members act on sales messages they never receive?
A: The answer is they can’t…
But by using web-app technology, your wine club messages never get routed to a spam folder or quarantined by an SMS carrier, so customers using your app instantly receive every message you send directly to their home screen.
No email filters, no software to learn, no SMS compliance headaches, and no surprise bills at the end of the month.
And here’s the kicker… If you want a custom wine club app for your brand, you can have one in less than 7 days – just in time for you to crush your OND sales goals.
A New Channel for a New Era
We didn’t just build an app. We built a communication platform designed for the realities of 2025:
Shrinking attention spans
Rising compliance costs
Fragmented customer journeys
myWineClubApp is how small wineries stay visible, relevant, and profitable – especially when the old channels stop working.
If you’re a wine club manager staring down OND with a shrinking list and a broken toolkit, we’re here to help.
Let’s make sure your best customers never miss another message.
Your Invitation to Profit from myWineClubApp
I built myWineClubApp for wineries and wine club managers who care deeply about their members, their craft, and their communities.
If you’re feeling the inbox squeeze or see club performance wobble because messages go missing, I’m happy to show you a calmer path.
If you’re a forward-thinking wine marketer, we invite you to join our crew.
Join our Founders Club to experience a better way to engage club members. Be one of the first to delight your best customers and profit from your own wine club app while your competitors are still on the sidelines.
Or try our Instant Demo to decide if a simple, reliable, member-first communication channel would lower your blood pressure and raise your sales conversions this holiday season.
Because the right messages, delivered the right way at the right moment, still provide enormous value to everyone.
That’s the heart of effective DTC marketing, and that’s the secret of myWineClubApp™.
Happy Selling!
ABOUT THE AUTHOR
Bryan St. Amant, founder and CEO of VinterActive, holds an MS in Business Management from M.I.T. and a BS in Mechanical Engineering from U.C. Berkeley. He’s built expert systems for governments, tech giants, and wine marketers. His award-winning work has been featured in books, magazines, and seminars, including CFO Magazine, Inc., CNN Money, eMarketing Magazine, Integrated Direct Marketing, Direct Marketing Association, Grapevine Magazine, Wine Marketing Report, Wine Business, and the Wine Industry Network.