While wine marketers across the country grapple with the challenges of a new reality in 2021, it’s clear that digital customer relationships and efficient ecommerce will play more important roles than ever.
The great news is that digital wine marketing is leading the way with new consumer-friendly technologies that engage consumers in ways that boost customer loyalty and multiply wine sales.
One technique alone – automated sales conversations – already helps top retailers generate 50-90% more sales than typical marketing blasts. And when combined with personalized messaging triggered by customer interest, automated wine marketing can double or triple the effectiveness of every wine marketing campaign you create.
And here’s the kicker, automated conversations generate results while you take care of other work.
DOES IT MATTER IF YOU SEND ONE MESSAGE OR A SERIES OF MESSAGES?
In a recent study of 128,000 email campaigns sent on behalf of 7200 brands, an automated series of three messages consistently outperforms campaigns that send only a single email.
Cart recovery campaigns generated 63% more orders, customer reactivation campaigns generated 75% more orders, and welcome messages generated 90% more orders when they used automated conversations instead of a single marketing blast (Omnisend, 2018).
And these results are in line with our own experience sending millions of wine marketing messages.
HOW CAN YOUR BUSINESS PROFIT?
If your wine business can handle more online orders, automated wine marketing can be your ticket to success. Depending on your budget and staff, today’s wineries can profit from marketing automation in three ways:
For DTC wine marketers experienced with their existing tools, many email and text marketing platforms now offer ways to automated a series of personalized messages.
For wineries working with consultants, they can help you craft powerful automated workflows.
For wineries looking for a DIY solution, PreferencePro Automated Wine Marketing – with 7 pre-built automated workflows and 21 built-in wine sales templates – makes it easy to profit from customer-triggered sales conversations.
However you approach it, automated wine marketing is a win-win for consumers and merchants in 2021.
With more wineries than ever competing for the limited attention of your best customers, isn’t it time to do yourself a favor by hacking your online wine sales growth with automated conversations?
Happy Selling!