PreferencePro™
SMS Wine Marketing: How it Works

VinterActive’s managed integration with SimpleTexting offers wine marketers the best of two worlds: industry-leading text messaging features paired with the award-winning wine marketing tools built-in to PreferencePro™.

Starting with real-time purchase history recorded by Commerce7, WineDirect, or any other POS system, PreferencePro extracts 30+ wine marketing attributes to trigger automated text messages sent through SimpleTexting.

PreferencePro SMS Wine Marketing has been used by leading DTC wine marketers to delight their customers and grow their sales since 2021. In the last year, wineries using PreferencePro SMS Wine Marketing reported 32-times better results compared to the industry standard, email marketing.