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VinterActive Automated Wine Marketing

Wine Marketing
Solutions
myWineClubApp™
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Reboot your DTC marketing game with fresh news, tips and best practices for selling wine online

Bryan St. Amant
February 1, 2022
Best Practices

Using QR Codes to Quickly Grow Wine Marketing Lists

Bryan St. Amant
February 1, 2022
Best Practices
Using QR Codes to Quickly Grow Wine Marketing Lists

Perfect for busy event centers and tasting rooms, scan-to-text allows your visitors to join your marketing lists in just one click -- without asking for their digits or deciphering lousy writing.

Tagged: #textmarketing

Bryan St. Amant
January 23, 2022
Best Practices

The Five Best Automated SMS Workflows for Wineries

Bryan St. Amant
January 23, 2022
Best Practices
The Five Best Automated SMS Workflows for Wineries

Automated SMS workflows for wine marketing boost customer engagement 24/7 without stressing winery staff.

Tagged: #textmarketing, #automation

Bryan St. Amant
January 16, 2022
Product News

New SMS Pop-Up Builder for Winery Websites

Bryan St. Amant
January 16, 2022
Product News
New SMS Pop-Up Builder for Winery Websites

For wine marketers, the race is on to quickly build their text marketing lists in 2022.

Tagged: #textmarketing, #listbuilding

Bryan St. Amant
January 9, 2022
Best Practices

SMS vs. Email: When Should Wine Marketers Use Each Tactic?

Bryan St. Amant
January 9, 2022
Best Practices
SMS vs. Email: When Should Wine Marketers Use Each Tactic?

Savvy wine marketers know some messages are better sent by email and others by SMS. So, which tactic should you use for your next campaign?

Tagged: #emailmarketing, #textmarketing

Bryan St. Amant
January 2, 2022

10 New Year's Resolutions for Better Text Marketing in 2022

Bryan St. Amant
January 2, 2022
10 New Year's Resolutions for Better Text Marketing in 2022

Some people say the definition of insanity is doing the same old things while hoping for different results.

Bryan St. Amant
December 16, 2021
Product News

Click-to-Text: The Fastest Way to Convert Online Wine Browsers to Wine Buyers

Bryan St. Amant
December 16, 2021
Product News
Click-to-Text: The Fastest Way to Convert Online Wine Browsers to Wine Buyers

Click-to-text can be the foundation of a text-based customer service strategy ready to react to each customer’s hospitality needs quickly.

Tagged: #textmarketing

Bryan St. Amant
September 29, 2021
Market Research

Maximizing Holiday Wine Sales with Opt-in Text Marketing

Bryan St. Amant
September 29, 2021
Market Research
Maximizing Holiday Wine Sales with Opt-in Text Marketing

Boost DTC sales 10-30% by adding text to your mix this season - checklist enclosed

Bryan St. Amant
August 10, 2021
Best Practices

3 Email Marketing Changes Wineries Need to Make Right Now

Bryan St. Amant
August 10, 2021
Best Practices
 3 Email Marketing Changes Wineries Need to Make Right Now

You can thank Apple for this…

Tagged: #emailmarketing

Bryan St. Amant
July 8, 2021
Best Practices

Wine Marketers - Introducing Your Best Customers to Text Messaging

Bryan St. Amant
July 8, 2021
Best Practices
Wine Marketers - Introducing Your Best Customers to Text Messaging

Since customer service texts are twice as popular as promotional texts, it makes sense in most cases to launch your text messaging channel by first targeting existing customers who want text messages about orders, shipments, and upcoming events.

Tagged: #textmarketing

Bryan St. Amant
May 26, 2021
Best Practices

3 Keys to Text Marketing Success in the Wine Industry

Bryan St. Amant
May 26, 2021
Best Practices
3 Keys to Text Marketing Success in the Wine Industry

The next generation of DTC wine buyers is ready to engage today’s wine brands using their favorite communication channel - text messaging.

Tagged: #textmarketing

Bryan St. Amant
May 12, 2021
Market Research

Top-5 Automated Email Wine Sales Campaigns of 2021

Bryan St. Amant
May 12, 2021
Market Research
Top-5 Automated Email Wine Sales Campaigns of 2021

With growing interest in virtual visits and an ecommerce genie that won’t go back in the bottle, these results offer a way forward for DTC wine marketers in 2021.

Tagged: #emailmarketing, #AutomatedWineMarketing

Bryan St. Amant
May 1, 2021
Product News

Commerce7 Customer Tags Now Powering Automated Wine Marketing

Bryan St. Amant
May 1, 2021
Product News
Commerce7 Customer Tags Now Powering Automated Wine Marketing

Better Targeting for Email & Text Messaging

Tagged: #Winemarketing, #AutomatedWineMarketing, #PreferencePro, #Commerce7

Bryan St. Amant
April 12, 2021
Market Research

Forget Me Not - The Power of Abandoned Cart Campaigns for DTC Wine Marketing

Bryan St. Amant
April 12, 2021
Market Research
Forget Me Not - The Power of Abandoned Cart Campaigns for DTC Wine Marketing

Abandoned shopping carts cost U.S. wine marketers over $1 billion/year

Tagged: #AbandonedCarts, #AutomatedConversations, #AutomatedWineMarketing, #BestPracties

Bryan St. Amant
March 25, 2021
Best Practices

A Billion-Dollar Sales Idea Finally Comes to Wine Country

Bryan St. Amant
March 25, 2021
Best Practices
A Billion-Dollar Sales Idea Finally Comes to Wine Country

…borrow a page from Jeff Bezos and make it easy for your best customers to say, “put it on my tab!”

Tagged: #ecommerce, #emailmarketing

Bryan St. Amant
March 11, 2021
Best Practices

Hacking Your Online Sales Growth with Automated Conversations

Bryan St. Amant
March 11, 2021
Best Practices
Hacking Your Online Sales Growth with Automated Conversations

In a recent study of 128,000 email campaigns sent on behalf of 7200 brands, an automated series of three messages always outperforms campaigns that send only a single email.

Tagged: #AutomatedWineMarketing, #AutomatedConversations

Bryan St. Amant
March 5, 2021
Best Practices

Wine Marketing Myth: Bigger is Always Better

Bryan St. Amant
March 5, 2021
Best Practices
Wine Marketing Myth:  Bigger is Always Better

Sometimes less is more with email marketing…

Tagged: #emailmarketing

Bryan St. Amant
February 20, 2021
Product News

Better Facebook Advertising for Wineries

Bryan St. Amant
February 20, 2021
Product News

Now any winery can quickly optimize their Facebook Advertising with PreferencePro™ Automated Wine Marketing.

Tagged: #Digitalmarketing, #facebook, #automation

Bryan St. Amant
January 21, 2021
Product News

NEW Award-Winning Digital Marketing for Commerce7

Bryan St. Amant
January 21, 2021
Product News
NEW Award-Winning Digital Marketing for Commerce7

For the first time, Commerce7 customers can now profit from enterprise-level direct marketing built for the wine industry. PreferencePro - Commerce7 Edition offers award-winning performance for any winery looking to maximize DTC sales with a curated customer experience.

Tagged: #Commerce7 #Digitalmarketing #Automatedmarketing

Bryan St. Amant
January 5, 2021

NEW - 2021 Guide to Automated Wine Marketing

Bryan St. Amant
January 5, 2021
NEW - 2021 Guide to Automated Wine Marketing

This new guide will show you how to quickly DOUBLE or TRIPLE online wine sales automatically by engaging customers with personalized messaging triggered by their own interests.

Bryan St. Amant
December 9, 2020
Best Practices

Are You Abusing Your Wine Marketing Lists?

Bryan St. Amant
December 9, 2020
Best Practices
Are You Abusing Your Wine Marketing Lists?

“Ask yourself, are you abusing your most valuable marketing asset? If so, think about the first rule of holes. If you find yourself in one, first stop digging.”

Tagged: listmanagement

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