With digital natives now reaching their peak wine spending years, it’s no wonder today’s consumers are asking DTC wineries to do a better job of texting them.
In 2021, 90% of online consumers were interested in connecting with their favorite brands via text. 75% want to receive transactional texts like order and shipping confirmations via text.
But the 45% of today’s consumers interested in proactively sending texts to their favorite brands arguably represent the fastest way for most wineries to profit from text marketing.
Here’s why:
Click-to-Text: Why it Works
When customers text your winery about anything, you can be sure they’re interested in your response.
Because the timing is up to them, your answers to their questions are relevant and timely – providing a high-touch service exactly when customers want it most.
And with only 13% of businesses currently allowing their customers to text them, click-to-text creates an instant competitive advantage.
That’s we’re excited to introduce our new click-to-text feature, available to any winery using PreferencePro Toll-Free Text Messaging.
Click-to-Text: How it Works
Using PreferencePro’s new click-to-text button generator, any winery can now customize and quickly generate the code needed to insert click-to-text links on any web page. These easy-to-use buttons make it easy for website visitors to text your winery quickly about anything.
When a web visitor clicks on your click-to-text button, their mobile phone will automatically open a new message prefilled with text they can edit and send to you.
Your text marketing inbox instantly receives their message and alerts your staff via text or email for immediate follow-up.
Click-to-Text: Making it Work for You
With PreferencePro, your website can include as many click-to-text buttons as you wish, each offering customers a convenient way to ask their questions about your products and services.
Using PreferencePro, questions about events will automatically flow to the Event Manager, while wine club questions automatically flow to the Club Manager, and so on.
In this way, click-to-text can be the foundation of a text-based customer service strategy ready to react to each customer’s hospitality needs quickly.
Click-to-Text: Learning More
To learn more about how click-to-text can delight your customers and sell more wine, we invite you to visit our website, watch a 3-minute video, or schedule a live demonstration of PreferencePro Toll-Free Text Messaging.
Happy Selling!