It’s well known that preference-based marketing — delivering personalized messages triggered by customer interest — delights discerning wine buyers with world class service while driving 3-to-5 times more sales than generic marketing blasts.

Now savvy wine marketers can engage their best customers with preference-based text messaging powered by PreferencePro Automated Text Messaging.

PreferencePro’s built-in code generator allows any winery to create and customize their own text-based sign-up forms — where customers can curate their own winery updates based on their interests.