Five Ways to Connect
One branded mobile app. Five powerful ways to communicate.
Outbound Messaging
1. BROADCAST: Reach all subscribed app users with timely announcements.
EXAMPLE: Announce new wine releases, club events, or special offers.
2. PREFERENCE-TARGETED: Reach customers based on interests they share.
EXAMPLE: Notify Pinot Noir lovers about a limited release.
3. ONE-TO-ONE: Send individual customers personalized messages.
EXAMPLE: Invite a VIP to a private tasting or follow up on a request.
4. TRANSACTIONAL: Deliver useful service notifications tied to customer activity.
EXAMPLE: Confirm a tasting reservation and send a reminder two days before the visit.
Inbound Messaging
5. ASK A QUESTION: Customers ask questions, and your team sends a personal reply.
EXAMPLE: Ask about a shipment, change a reservation, or request assistance.
*Transactional notifications require a supported commerce system integration.
