Invite Email Contacts

Email is the fastest way to grow an opt-in SMS list for many DTC wineries. Email contacts are already interested. And if they’re actively engaged with your brand, many of your best customers would love to receive your messages via text.

1. To build a campaign inviting email contacts to join your SMS list, we recommend starting with a landing page that features an opt-in sign-up form customized for your wine business.

If you haven’t already done so, click Web Sign-Up Forms to generate a sign-up form your email contacts can complete.

2. One successful approach we’ve seen offers a winery’s best customers — club members or past visitors — an exclusive offer to receive club updates or special offers sent via text.

3. Another successful approach we’ve seen promotes the consumer benefits of joining a winery’s “Text Club.”

PRO-TIP: Many email marketing offers promoting SMS lists can be easily adapted to work with your social media channels.

4. For more ideas on how to use email to promote your new SMS wine marketing program, check out 4 Email Templates You Can Steal to Gather SMS Subscribers, written by SimpleTexting.